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The Library

Need help with lead magnets? Here's our full library.

Every guide below is pulled from 600+ lead magnet builds. Pick the one that matches where you're stuck.

Short on time but super stuck with lead magnets? Click here.
Buyer Awareness

How to Match Your Lead Magnet to What Your Target Will Actually Respond To

The 5 awareness levels, the headline and format each one needs, and a 30-minute check to fix a lead magnet that isn't converting.

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Interactive Tool

Want to know if your lead magnet is any good?

Run it through this interactive tool.

Score your lead magnet
LinkedIn

How to create lead magnets that generate thousands of leads on LinkedIn

The exact step-by-step system, from foundation to the post that drives comments.

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Validation

How to know your lead magnet will work before you build it

The 10-minute test that proves your idea will pull qualified buyers.

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Formats

The 5 lead magnet formats that pull high-ticket buyers

Know exactly which format your $5K+ buyer will opt into, and how to build it this week.

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Qualification

How to build a lead magnet that attracts qualified buyers and filters everyone else out

Turn the lead magnet itself into the filter, before they ever hit your calendar.

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The Bridge

How to turn lead magnet downloads into booked sales calls

The four-stage bridge from 'just researching' to sitting on your calendar.

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Paid Acquisition

How to fill your calendar with the right buyers at a fraction of your ad cost

Three levers that turn $2,000 booked calls into $20 qualified leads.

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Scale

How to know your lead magnet is ready to scale before you spend another dollar

The four signals to read before you turn up the spend.

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